Doing Business As (DBA)
A DBA (Doing Business As), also called a fictitious business name, lets your LLC or corporation operate under a brand name different from your legal entity name. It boosts branding flexibility for marketing, banking, and contracts while keeping your core business structure intact
It's easy to get your DBA and only takes 15 minutes of your time.
FAQs about DBA
A DBA (Doing Business As), also called a fictitious business name, lets your LLC or corporation operate under a brand name different from your legal entity name. It boosts branding flexibility for marketing, banking, and contracts while keeping your core business structure intact.
Registering for a DBA may be required in some states, when the name of your business differs from the name that your business is branded under. Registering a DBA may also provide legitimacy and assert name usage with the relevant state. If you want to protect your brand nationwide in the United States, it may also be a good idea to file a USPTO Trademark Application.
You can usually choose any name, provided there is not another name within the state that is registered or overly similar to the name you seek to register. Certain words may be restricted or prohibited if they are considered misleading, or require licensure. These include regulated keywords related to industries like financial services, medical care providers, law, and government agencies.
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